Type
Concept
Industry
Technology
Project
Fractionalized NFT
Direction
Luxurious Art
Art Backed Fractionalized NFT Concept
During the previous cryptocurrency bull run in late 2020 through 2021, a concept idea surfaced when looking at Decentralized Ledger Technologies and backing virtual NFT certificates through a tangible asset in the luxury art niche. In this selected work we will cover the initial brand direction, strategy, and a few implementations.
Note: This selected work is a concept, this is not commercial product.
Research & Discovery
We aimed for a logomark and logotype that exude artistic minimalism and elegance.
Our process began with rapid ideation, exploring numerous combinations of marks and diving into various type directions. This phase is crucial, as we believe in thoroughly vetting our concepts. Several promising designs emerged, passing the initial rounds of evaluation.
Define Winning Candidate
Among the contenders, a minimalistic combination of a triangle and half-circle stood out for its refined elegance. This mark, paired with a typeface that was substantial yet not overpowering, exuded luxury.
The decision to use all uppercase letters reinforced the brand’s uncompromising identity, giving it a timeless and sophisticated presence.
Versatility & Application
We ensured the logomark and type were adaptable, creating color variations for different backgrounds, including white and greyscale, to maintain visual consistency.
Different color permutations were developed, including options for white backgrounds and greyscale applications, ensuring the brand’s visual integrity in every context.
Color Strategy
The final stage involved crafting a comprehensive color strategy. We established precise color values across multiple formats—HEX, CMYK, RGB, and Pantone—ensuring consistency and richness in every medium.
This palette not only aligns with the brand’s luxury positioning but also enhances its visual impact across all applications. Font guidelines not included in this section.
Once a logo matures and gets packaged, we can embody the brand with the logo. The look and feel of the logo synergizes with the brand implementation.
